"Dollar Shave Club" launched about two-and-a-half years ago. It's the thing where you have razors delivered through the mail for as little as a dollar a month.
And it's been a HUGE success. So much so that the guy who started it just revealed they're on pace to clear about $60 MILLION this year, and they now have more than a million active members.
If it's been a while since you've seen the original video they made, you should check it out again, because it's so weird it's BRILLIANT. And it's pretty much the entire reason the whole thing took off like it did.
The big line in it was, "Are the blades any good? No . . . Our blades are [effing] GREAT."
CAUTION MAY HAVE PROFANITY!!!